The world of East Coast collegiate cool and lived-in American style is one that GANT has understood since the beginning. Over 60 years ago, GANT started to meld tradition and innovation and has since then helped the Ivy League look graduate stylishly to the ivy-covered brownstones of the city. This season, we created a wardrobe for the New Yorker or for the cosmopolitan who loves our way of doing colorful, fresh and elegant American sportswear. The result is quietly clever, relaxed clothes you can wear to work, to pick up the kids, to the country, to dinner. It’s an urban take on American sportswear, a new way of mixing pieces together, new silhouettes and a huge amount of work on the detail. They say that everyone has a story to tell, it's just that in New York the stories are always a bit better.